Agree with Klaxas - the whole package just oozes strategy and wits. I love the fact that you build your mage, and have everything that you want from the beginning of the game, and don't have to panic about not getting the right card during your draw step since there is none!! I got my pre-order in this past Saturday, so I am looking forward to picking it up soon (along with the Core Tome expansion)!!!
In order:
Customizable, not CGC format. There won't be an advantage to those who have the wherewithal to find and purchase uber rare 'chase' cards for casual play
Multiple strategies and tactics
Arena style Wars, We know we're here for battle.
Mage Types and Schools of Magic in balanced competition, and cooperation in team play
The Priestess, and an openness to having a set of very powerful holy/good characters. Courage and self sacrifice are part of character nature, and I would love this game for the Gray Angel character concept, alone
Female mages--this game has much more gender balance to offer, and this is greatly appreciated. I think that women gamers will find a real connection to the game
Balance.
All the thought and playtesting that has gone into developing the game
Beauty of the art
Infinite possibilities!!