.I don't feel the game is currently priced and marketed accessibly enough
How in the world do you come to this conclusion? Even if you don't count the markers and stunningly gorgeous spellbooks, which obviously took a lot of time and effort, you are still getting an amazing deal. If you only consider the cards, you're paying half the price per card as you would for a Magic the Gathering Booster Pack. It is also half the price per card as an Android Netrunner Data Pack. How can you say the product isn't priced competitively when it is half the price for what you're getting as either of the expansion models for two of the biggest customizable games?
As I wrote on board game geek, my perspective is as a UK customer, and all games are more expensive. When a single expansion to mage wars costs the same or more than a fully fledged other game, and given the relative lack of players here, yes, it's a tall order to get people here to buy the whole package.
I agree it seems a better deal than Netrunner, but Netrunner has a significant advantage that it's played by a lot of people, so you are investing in something that gets table time. (Personally, I find netrunner expansions overpriced, but they certainly do sell). Netrunner has the advantage in that it costs half what mage wars does to get started... The entry barrier for mage wars is high, and as a result, games shops don't stock it or support it. Even the distributor in this country (Esdevium Games) appears to have concluded it's not worth pushing.
I don't see MtG as a comparable product. In a perfect world, perhaps, but MtG has a huge culture around it, meaning people are willing to pay idiot prices to compete. There is no way Mage wars will unseat it, given its other barriers. There just isn't the marketing. Shame, as it's a better game.
Price wise, I am a board gamer, and am comparing Mage Wars with other board game prices. By that benchmark, it's on the more expensive end of the scale.
Don't get me wrong - I like this game. But I can't help feel it's being held back by marketing issues. Perhaps they are not solveable, but I feel it could be more widely known and loved. Lots of people in my games clubs have at least tried netrunner, and /or bought the base set. That hasn't happened for mage wars. I see no gameplay reason why it shouldn't be more widely played.