Sounds like the right word would be "archaic," not arcane.
Anyway, while I would like the opportunity to play MW online, I don't think it is right to pressure AW with that kind of expectation right now, and its certainly not right to use their copyrighted images on a third party program. I'd rather the company focus on establishing a solid presence in gaming communities in the real world before they move to online play. Hence, why I'm all for the Ambassador program.
I think people overstate the good that online play does for a game, honestly, particularly with board/card games. In my experience, word of mouth is still king when it comes to spreading the "good news" about a game. Nothing is really a substitute for personal interaction, and online play does nothing to further the game's approachability. That's why I like the forums a lot--the designers themselves often ask for community input, and that reveals their good intentions and amicability.
This reminds me of a German program called Cockatrice that was used to host fully illustrated MTG games online for a while, which Hasbro basically sued February of this year. I (when I was still playing Magic) certainly used it almost explicitly because Wizards of the Coast charges ridiculous prices for their product and I refuse to spend that much, especially due to the fact that unlike AW, WotC doesn't offer official "demo days" or events despite its enormous following. Not to mention that 99% of Magic cards are literally trash, competitively speaking.
Point being, as much as I would love to see online MW, I think it would be very bad for AW if they had to devote their comparably limited financial resources to resolving civil disputes that could arise from third party programs using their copyrighted material. I could maybe understand if AW's model for their products was similar to WotC's, but I've found most MW cards to be pretty useful in both casual and competitive settings, and that's key. With MTG, most of the time you buy a product, use it, and throw it away (unless you're very lucky and you open a 50$ bill). With MW, that's certainly not the case; most cards are valuable in any setting, so you don't gain much by trying to get around buying them.