I discovered Tony's post shortly after posting my question. I have always loved this game and bring it every week to my massive 100+ player gaming group yet can't get people willing to play, not only because of it's complexity, but because of lack of support from the company. The last time I played MW was at GenCon.
Yet last week, out of the blue an old friend I haven't talked to in about 5 years appeared at my gaming group with a friend. they asked what I was playing and I hadn't decided on anything yet, as I had just finished a game of Boss monster. I mentioned that I bought my favorite game ever, but can't ever get people to play it with me. when I told him it was mage wars, his face totally lit up. He owns every expansion except for PvS, and also never gets to play and loves it.
So I ran them both through a game, and not the other guy is going to get it, so I have a few people to play with, yet no real easy way to build new books. I look forward to next week playing the one guy who is going to bring a book of his own, (he watches tons of the Arcane duels streams), and crushing him with playtest cards that aren't released yet!
But getting a functional SBB is incredibly important. And you are even smaller of a company then you were since letting Aaron go. The fact that players are growing on OCTGN shows that the game is loved, but it appears that AW does not support the players.