What the literal crap? There haven't been any previews? Did they even tell Arcane Duels about any of these sets?

It's almost like they don't care whether they sell it or not. The (lack of) advertising kind of proves that unfortunately.

They give us nothing for what seems like forever and then suddenly announce it before Gencon with no fanfair? Either they don't know how to build hype, or they simply don't seem to care.