I understand, but in that case I think your friends would be even better served by having Academy at their disposal, not, as an introduction to the real game ? Now, you're just going to show them a different game.
Nope. They already know how to play the regular game. they neither need nor want or a dumbed-down version (and I don't either, since I feel it's too close to what existing CCG/LCG have to offer).
The most important issue for them is how long the game takes (although we've finished games in under one hour...) and multiplayer support. And I think (hope!) that Domination mode will help in both regards. I also feel that it's more interesting than simple player eliminiation.
There's a separate issue, and that's buy-in: I don't see that happening, no matter how well Domination will be received. However, we're playing other games (e.g. several of FFG's LCGs) where we also have the situation that there's a single player who owns all the cards. It's not a problem, though, because online deckbuilders are available, so they can still design their own decks. So it could work the same way for Mage Wars using OCTGN or this site's spellbook builder.